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Category: Management
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ADAPTING CHANNEL STRATEGIES TO MEET EVOLVING CUSTOMER PREFERENCES IN OMNICHANNEL RETAILING: A CRITICAL REVIEW ON EFFECTIVE PRACTICES AND INNOVATIONS
Introduction In today’s rapidly changing retail landscape, the rise of omnichannel retailing has transformed how businesses interact with consumers. Customers now expect a seamless shopping experience that integrates various channels, including physical stores, e-commerce websites, mobile applications, and social media platforms. This shift in consumer behavior necessitates that retailers adapt their channel strategies to meet…
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A CRITICAL REVIEW OF MANAGING REMOTE SALES TEAMS: CHALLENGES, STRATEGIES, AND IMPACT ON PERFORMANCE IN THE DIGITAL ERA
Introduction The shift to remote work has redefined how businesses manage and optimize sales teams. What began as a temporary response to the global pandemic has evolved into a permanent approach for many companies, pushing managers to adapt to new methods of overseeing distributed sales teams. Unlike traditional sales teams, remote teams face distinct challenges…
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BUILDING RESILIENT TEAMS: STRATEGIES FOR MANAGERS IN UNCERTAIN TIMES
Introduction In times of uncertainty, organizations face challenges that can impact employee morale, productivity, and overall stability. Economic transformation, industry changes, or global crises can increase stress levels and disrupt business plans within teams. Hence, to navigate these unpredictable periods, building resilient teams becomes crucial. Resilient teams can adapt to changes, manage stress, and maintain…
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Integrating AI in CRM: Ways Predictive Analytics Drives Sales Growth
Introduction In an era where customer-centricity is paramount, organizations are increasingly turning to technology to enhance their Customer Relationship Management (CRM) strategies. The integration of artificial intelligence (AI) into CRM systems has introduced powerful predictive analytics capabilities that can significantly drive sales growth and maximize customer lifetime value (CLV). Predictive analytics utilizes historical data and…
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AI AND MANAGERIAL DECISION-MAKING: A CRITICAL REVIEW OF CHANGING ROLES AND ETHICAL CHALLENGES
Introduction The advent of artificial intelligence (AI) has significantly transformed various sectors, with managerial decision-making being a primary area of impact. AI technologies enable managers to analyze large data sets, automate routine tasks, and enhance predictive capabilities, thereby improving decision-making processes. However, the integration of AI into management also presents several challenges, particularly regarding ethical…
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Redefining Trade Union Influence in India: The Case Study of NTPC, Unchahar
Trade unions have historically been the backbone of labor rights movements in India, advocating for fair wages, job security, and safe working conditions. However, globalization, technological advancements, and the rise of the gig economy are challenging the relevance and influence of these organizations. This blog addresses the critical issue of how trade unions in India…