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Day: November 14, 2024
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Integrating AI in CRM: Ways Predictive Analytics Drives Sales Growth
Introduction In an era where customer-centricity is paramount, organizations are increasingly turning to technology to enhance their Customer Relationship Management (CRM) strategies. The integration of artificial intelligence (AI) into CRM systems has introduced powerful predictive analytics capabilities that can significantly drive sales growth and maximize customer lifetime value (CLV). Predictive analytics utilizes historical data and…